Treatment
I intend to create a pop music video for the song We Don't Have To Take Our Clothes Off by Ella Eyre (Whipped Cream Remix). I am going to create a music video that has a primary audience of young adults, but also has a wide secondary audience due to the content.
In the music video, '100 Places of Dance' will be referenced which will increase the amount of people attracted to the music video. In order to reference 100 Places of Dance clearly in the video, I will centre the dancer in frame and use a static camera, just as Matt Bray did. I plan to vary from the long shots (LS) used when referencing 100 Places of Dance by using close up shots of the singer when the song slows down.
As a result of referencing 100 Places of Dance, the whole video will be a performance. However, I intend to keep the audience interested by quick editing, and iconic locations such as shots in London tourist destinations.
I will use a female performer for the whole video. I hope to use a performer who is confident and appeals to a wide audience. I will carefully plan what she wears, and how she dances in order to suit the genre and target audience.
As a result of referencing 100 Places of Dance, the whole video will be a performance. However, I intend to keep the audience interested by quick editing, and iconic locations such as shots in London tourist destinations.
I will use a female performer for the whole video. I hope to use a performer who is confident and appeals to a wide audience. I will carefully plan what she wears, and how she dances in order to suit the genre and target audience.
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