Media Inspiration
Shift Key - I Know
This music video consists of multiple medium (MS), medium long (MLS), and long shots (LS) following a young female. The female is in the centre of the frame throughout the music video, and is facing away from the camera. As the music beat gets faster, the model circles her arms up, and the different shots of her circling her ups are edited together quickly. I think this is really effective, and I hope to achieve something similar.
The viewer does not see the female's face at any point in the music video, which makes the viewer feel as if they are following her. Andrew Goodwin's theory 'Dancing in the distraction theory' applies as the notion of looking is nearly unavoidable due to the shots used and clothes worn. The model wears many different clothes, all typically short and fashionable, therefore the audience is likely be attracted to her or want to be her. However, the clothes worn are not overly revealing unlike many music videos, therefore the content is unlikely to offend someone, which means it is more likely to appeal to a wide audience. However as Judith Butler argues, everyone interprets media texts differently so there is still a large portion of people who the music video could find some of the shots inappropriate.
I believe that this song and video typically appeals to young adults, as the song is likely to be played in clubs or on radio channels such as 'Kiss' which audience of roughly 16-30. This is supported by using a female who fits in this age category.
I believe that this song and video typically appeals to young adults, as the song is likely to be played in clubs or on radio channels such as 'Kiss' which audience of roughly 16-30. This is supported by using a female who fits in this age category.
The female is shown in many different locations. In a few shots, the female is a black silhouette due to the sunset being very bright. I think these shots are particularly effective, as the viewers would not only idealise to be her, but be in her location. Furthermore, the female is also seen in a club which would make the viewer want to dance to the song.
In this music video there is no real narrative or performance, however as I viewer I was kept interested by the different locations, and the way the visual was edited to fit with the music.
100 Places Of Dance
100 Places of Dance is created by Matt Bray, who owns the Youtube Channel 'ProjectOneLife'. Matt's channel documents his travels and aims to encourage his audience to make the most out of life. In order to make the most out of his life, Matt has created a bucket list, number 22 being 'Learn how to dance', from this he created his viral video '100 Places of Dance'.
Over 5 days, Matt traveled around America and danced the same routine 100 times. He danced in-front of locations as famous the 'Cloud Gate' in Chicago, and as remote as a library. Matt also changes the clothes he is wearing over ten times throughout the 3 minute video, my favourite detail being that each outfit is shown again very briefly as the music builds at 1:33.
Matt has edited the video perfectly, meaning the transitions between locations are seamless. This takes great skill and time. In order to produce something similar, I would have to measure exactly where the dancer should begin.
Despite this media text not being a music video, I have been very inspired by Matt's creativity and would like to produce a music video with the same principle.
In this music video there is no real narrative or performance, however as I viewer I was kept interested by the different locations, and the way the visual was edited to fit with the music.
100 Places Of Dance
100 Places of Dance is created by Matt Bray, who owns the Youtube Channel 'ProjectOneLife'. Matt's channel documents his travels and aims to encourage his audience to make the most out of life. In order to make the most out of his life, Matt has created a bucket list, number 22 being 'Learn how to dance', from this he created his viral video '100 Places of Dance'.
Over 5 days, Matt traveled around America and danced the same routine 100 times. He danced in-front of locations as famous the 'Cloud Gate' in Chicago, and as remote as a library. Matt also changes the clothes he is wearing over ten times throughout the 3 minute video, my favourite detail being that each outfit is shown again very briefly as the music builds at 1:33.
Matt has edited the video perfectly, meaning the transitions between locations are seamless. This takes great skill and time. In order to produce something similar, I would have to measure exactly where the dancer should begin.
Despite this media text not being a music video, I have been very inspired by Matt's creativity and would like to produce a music video with the same principle.
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