Star Image
Richard Dyer theory 'Paradox of the Star' states that a star's image is produced and constructed by institutions, to get their audiences attention.
Dyer believes that a star has to be ordinary but extraordinary. This way the audience can relate to the star, but also idolise to be like them.
Dyer also has said that a star is present and absent. Typically the audience would feel that the star is present in their lives by consuming similar products, but also out of reach as they live a higher lifestyle.
Judith Butler theory 'Gender Trouble' states that a star is not restricted to their sex, as their gender is constructed by the way they perform. In some music videos, women are shown to be masculine while some men are portrayed very feminine.
Jess Glynne
Jess Glynne featured in Rather Be by Clean Bandit, which was released at the end of 2013. Rather be was the most streamed song of 2014, therefore Glynne's image grew quickly.
In the music video, Glynne is only featured briefly between 2:36-2:56. However, Glynne is in the centre of the stage, with spotlight's surrounding her. The spotlight's, and low/high camera angles used clearly show the hierarchy between the performers and the audience. The spotlight's also put extra emphasise on her hair, which is a distinct feature of hers.
Now Jess Glynne has featured on many other tracks, and has released her debut album. In her most recent music video 'Don't Be So Hard On Yourself', Glynne performs the song in several different locations while a narrative takes place. The locations are relatable and ordinary, and it is set in an American suburb. However, Glynne is made to look extraordinary by the choice of clothes and makeup. Glynne's makeup is sleek, but dramatic and her clothes are subtely revealing. Her hair is styled down and in a pony tail, but still curly. Glynne is recognised by secondary audiences by her curly ginger hair, which is why I believe close ups (CU) and medium shots (MS) have been predominately used when she is performing.
This idea is supported by her CD cover. As you can see, her hair covers a large area of her face, as her hair is easily recognisable. Furthermore, a small section of the CD cover has a picture of Glynne's hair dry and curly.
Her hair is rememberable as it is uncommon. Typically, female's with ginger curly hair change their appearance by colouring and straightening their hair. This is empowering for women, as she has taken her uncommon physical feature and made it her trademark. This could
Glynne is portrayed to the audience in a dominant, powerful way as she dance's to lyrics which suggests she is has more control over herself. This is would also appeal to a wide audience, as it is relatable. However, Jess Glynne is still portrayed in a feminine way by the way she dances.
Dyer believes that a star has to be ordinary but extraordinary. This way the audience can relate to the star, but also idolise to be like them.
Dyer also has said that a star is present and absent. Typically the audience would feel that the star is present in their lives by consuming similar products, but also out of reach as they live a higher lifestyle.
Judith Butler theory 'Gender Trouble' states that a star is not restricted to their sex, as their gender is constructed by the way they perform. In some music videos, women are shown to be masculine while some men are portrayed very feminine.
Jess Glynne
Jess Glynne featured in Rather Be by Clean Bandit, which was released at the end of 2013. Rather be was the most streamed song of 2014, therefore Glynne's image grew quickly.
In the music video, Glynne is only featured briefly between 2:36-2:56. However, Glynne is in the centre of the stage, with spotlight's surrounding her. The spotlight's, and low/high camera angles used clearly show the hierarchy between the performers and the audience. The spotlight's also put extra emphasise on her hair, which is a distinct feature of hers.
Now Jess Glynne has featured on many other tracks, and has released her debut album. In her most recent music video 'Don't Be So Hard On Yourself', Glynne performs the song in several different locations while a narrative takes place. The locations are relatable and ordinary, and it is set in an American suburb. However, Glynne is made to look extraordinary by the choice of clothes and makeup. Glynne's makeup is sleek, but dramatic and her clothes are subtely revealing. Her hair is styled down and in a pony tail, but still curly. Glynne is recognised by secondary audiences by her curly ginger hair, which is why I believe close ups (CU) and medium shots (MS) have been predominately used when she is performing.
Her hair is rememberable as it is uncommon. Typically, female's with ginger curly hair change their appearance by colouring and straightening their hair. This is empowering for women, as she has taken her uncommon physical feature and made it her trademark. This could
Glynne is portrayed to the audience in a dominant, powerful way as she dance's to lyrics which suggests she is has more control over herself. This is would also appeal to a wide audience, as it is relatable. However, Jess Glynne is still portrayed in a feminine way by the way she dances.
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