Monday, 14 September 2015

Theorists

Monday 14th September

Today in class we discussed other theorists interpretations of voyeurism besides Andrew Goodwin's.

Stuart Hall
'Encoding/Decoding'
Stuart Hall looks at role of the audience positioning, and how different audience interpret mass media texts. Hall believes the way in which an audience consumes a media text is dependent on their age, gender, class, culture and many other variables. 
Hall created a model which explained three ways different audiences react to media texts: Dominant, negotiated and opposition reading. 
E.g. In Say It Right by Nelly Furtado, different audiences would interpret the way Nelly is represent. Some audiences would believe she is represented as a strong independent woman by the low angle camera angles, however some may argue that she is objectified by the close up shots of her lips. 

Judith Butler
'Gender Trouble'
Judith Butler believed that there is a difference between sex and gender. Butler said sex is biological, whereas gender is culturally constructed. So therefore Butler wrote that gender is performed.  A male is capable of being subjected to objectification by portraying himself in a feminine way.
E.g. In Stay With Me by Sam Smith, he comes from a position of vulnerability which could be compared to the way to the way that Rihanna is constructed in Stay ft Mikky Ekko.

Laura Mulvey
'Visual and Other Pleasures'
Laura Mulvey theory stated that most visual media text are constructed so that females are coded with 'to-be-looked-at-ness' while the cinematography displayed males as the 'bearer of the look'. 
E.g. The females in Blame ft John Newman by Calvin Harris are sexualised by the use of mise-en-scene and cinematography.

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