Target Audience
After looking at my artist's previous music videos and songs, as well deciding on the content and visuals featured in my music video, I believe I am able to narrow down my target audience more accurately.
Primary Audience -
My primary audience will predominately be mid-teenage girls. I have come to this conclusion by looking at Ella's existing audience. I believe the combination of the dance routine and female star, will attract a female audience. Many of the audience may inspire to be like the star, whether it may be her style, location or dancing.
The target audience will also be based in the UK, as Ella Eyre is a reasonably new artist.
The target audience most likely to listens to pop music that is successful in the Top UK 40, such as What Do You Mean? by Justin Bieber.
Secondary Audience -
The secondary audience is very broad. As the song is a remix of a cover of an original song (We Don't Have To Take Our Clothes off by Jermaine Stewart) released in 1986, the song is likely to appeal to the original audience of the song. However, I realise there will also be a large portion of the original audience who do not like the changes.
Furthermore, I think the music video will also appeal to many males and young adults, as the upbeat dance routine is performed by a female star.
The secondary target audience will most likely listen to other remix's of original songs, such as Easy Love by Sigala which is a remix of ABC by Jackson 5.
Psychographic -
I think a large portion of my audience will viewers and fans of 100 Places Of Dance, as it will be clearly referenced in my video. The audience of the 100 Places Of Dance has a very wide target audience as it went viral.
Primary Audience -
My primary audience will predominately be mid-teenage girls. I have come to this conclusion by looking at Ella's existing audience. I believe the combination of the dance routine and female star, will attract a female audience. Many of the audience may inspire to be like the star, whether it may be her style, location or dancing.
The target audience will also be based in the UK, as Ella Eyre is a reasonably new artist.
The target audience most likely to listens to pop music that is successful in the Top UK 40, such as What Do You Mean? by Justin Bieber.
Secondary Audience -
The secondary audience is very broad. As the song is a remix of a cover of an original song (We Don't Have To Take Our Clothes off by Jermaine Stewart) released in 1986, the song is likely to appeal to the original audience of the song. However, I realise there will also be a large portion of the original audience who do not like the changes.
Furthermore, I think the music video will also appeal to many males and young adults, as the upbeat dance routine is performed by a female star.
The secondary target audience will most likely listen to other remix's of original songs, such as Easy Love by Sigala which is a remix of ABC by Jackson 5.
Psychographic -
I think a large portion of my audience will viewers and fans of 100 Places Of Dance, as it will be clearly referenced in my video. The audience of the 100 Places Of Dance has a very wide target audience as it went viral.
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