Good Times Ella Eyre Music Video Analysis
I have decided to look at one of Ella Eyre's music video to see what style, and shots were used. This way I think I will be able to produce a music video that appeals to her target audience more accurately.
Many of the shots used are of low quality, to make it look as if she has filmed some herself. The video follows three friends having fun, causing trouble by stealing flowers and climbing into an icecream van. In all shots, the camera is always moving slightly which makes the video feel even more home made.
The mise-en-scene supports the home made feel in the music video, as it has been filmed in various locations in the UK. For an example, at 2:05 all three girls are in front of iconic red telephone boxes. This are found through out the UK, as well as the typical architecture shown in . I think it was set in the UK as Ella Eyre was born and grew up in London, meaning it is her home.
Furthermore, Ella is wearing a vintage style double denim dress with round reflective glasses. This style of fashion is up to date, and will appeal to the pop culture.
As Andrew Goodwin's theory suggests, the editing has a relationship with the beat in the music. For an example, the shots are shorter durations when the beat is faster. This is enjoyable watch, and makes the video more excitable. I think this appeals to Ella's target audience, as it is more interesting to watch.
Many of the shots used are of low quality, to make it look as if she has filmed some herself. The video follows three friends having fun, causing trouble by stealing flowers and climbing into an icecream van. In all shots, the camera is always moving slightly which makes the video feel even more home made.
The mise-en-scene supports the home made feel in the music video, as it has been filmed in various locations in the UK. For an example, at 2:05 all three girls are in front of iconic red telephone boxes. This are found through out the UK, as well as the typical architecture shown in . I think it was set in the UK as Ella Eyre was born and grew up in London, meaning it is her home.
Furthermore, Ella is wearing a vintage style double denim dress with round reflective glasses. This style of fashion is up to date, and will appeal to the pop culture.
As Andrew Goodwin's theory suggests, the editing has a relationship with the beat in the music. For an example, the shots are shorter durations when the beat is faster. This is enjoyable watch, and makes the video more excitable. I think this appeals to Ella's target audience, as it is more interesting to watch.
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