Costume Market Research
In order to appeal to my target audience as much as possible, I done a survey to see which costume proves most popular:
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| Option 1 - Denim pinafore |
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| Option 2 - Black Dress |
I asked 40 students, who fit in my music video's primary and secondary target audience which outfit did they prefer:
27 students said they preferred the denim pinafore, which means 67% voted in favour.
While only 13 said they preferred the black dress, which means only 33%.
From my results, I have decided Esther will wear the Denim Pinafore. I think this will maximise the potential audience for my music video, as a wider amount of people were attracted to the denim pinafore.
27 students said they preferred the denim pinafore, which means 67% voted in favour.
While only 13 said they preferred the black dress, which means only 33%.
From my results, I have decided Esther will wear the Denim Pinafore. I think this will maximise the potential audience for my music video, as a wider amount of people were attracted to the denim pinafore.
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