Digipack Market Research

Digipack Market Research

I asked my primary and secondary audience various questions related to my digipack, so I would be able to design my products appropriately  This will make the  

Which portraiture composition and shot do you prefer?

Most of my target audience preferred Meghan's Trainor portraiture image, however Ella Henderson's shot composition was also very popular. I think Meghan Trainor's album cover was the most popular as it has the brightest colours, and she is looking directly at the camera. These elements make her front cover the most eye-catching against the others. I think Taylor Swift cropped image wasn't as popular it is hard to tell who it is.

What background do you prefer on the back cover?

Not many people like Rihanna's textured background. I assume this is because it makes the text harder to read, however I thought this would prove to be popular despite this. Ella's background was most popular. I think this might be because the text is easy to read as it is on a plain background, but the image is still interesting as it has a image of Ella to one side. This image is also a different angle than the image on the front cover.



What font do you prefer?

As you can see, my target audience's preferences of fonts are very varied. The font used on Jess Glynne's album and Rihanna's album are equally as popular, however a few people did say they like messy handwriting styled font, but not exactly the one used on Rihanna's album when they were answering the questionaire. Therefore this is something to consider, If I used a font similar to the one used in Rihanna's album.